Euromedia Company has shooted a commercial for the broadcast in Ukrainian cinemas
The work included the development of ideas, the creation of the script, the preparatory phase, production and post-production. As the theme of the movie was to popularize active family holiday, combining elements of shopping, it was important to unlock the potential of Ukraine's first outlet village "Manufacture". During 30 seconds maximum a viewer shall feel the atmosphere of the cozy Dutch town with narrow streets and tiled roofs, low houses and the main entrance. A famous director Igor Stekolenko invited by Euromedia Company working together with operators and sound engineers created an European quality video product
During the preparatory work a casting was carried out, where more than 100 applicants from selected 20 actors involved extras of 30 people. Given that participated in the filming of the children, the crew rehearsed every episode very carefully and attentively, creating a relaxed atmosphere at the shooting area. Extremely important was the stylists work who were able to create images of the main characters on the one hand close to each inhabitant of Ukraine, on the other IS- emphasizing the proximity of European culture and the openness of the modern world. As part of the work image-series with the preparation staged shots was carried out over the video.
Given the fact that the commercial is intended for broadcast on the big screens of cinemas, Euromedia Company used the latest camera equipment for the shootings, allowed creating a "picture" of high quality.