Baku Bid to Host the 2020 Olympic and Paralympic Games

2011

Tasks

The dream of millions inhabitants of Azerbaijan – to become a part of the world community, to join the European and world projects, to testify unlimited possibilities of this remarkable country. In 2011 the Ministry of youth and sports of Azerbaijan and National Olympic committee made the decision to make an application on carrying out Summer Olympic and Paralympic Games 2020 in Baku. The main objective – to present the country as the one of great opportunities.

Idea

Bright ideas, original decisions and accuracy – are the key advantages of the company. The first event within the project – public presentation of a logo, a campaign slogan “Together we can!” and a web-site, afterwards a bright flashmob with more than 500 young participants took place. The next event – a press briefing of the general director of the committee of the Application "Baku-2020" Kenul Nurullayev on the occasion of transfering the Application book on consideration to Lausanne (Switzerland). Within the project we developed the program concept “Together we can!” (aired on the Azerbaijani TV channel "ATB") which started actions of signing a petition among the inhabitants of Azerbaijan to support the application of Baku.

Responsibility

“Euromedia” developed strategy and tactics of the integrated communications in support of the application which included all types of communication with target audiences: starting from the promo-company via Internet and yp to cooperation with foreign mass media, the organization of special events and production of a special teleproject.