Singer Safura

Oslo (Norway)

Objective

Azerbaijani singer Safura represented her country at the Eurovision Song Contest 2010. Our goal was to provide professional preparation for a young singer to an international event in order to obtain good results.

Solution

An important factor in obtaining good results in the Eurovision contest is a choice of right song. We created and applied an innovative technology for testing contest songs based on which a real hit "Drip Drop" was selected for the contest. Safura took fifth place in the contest.

Responsibility

EuroMedia developed a stage image and costume for a contestant, prepared contestant for the performance on stage. We conducted a comprehensive communication PR and promotional campaign to support the singer in Europe and the CIS countries. We organized the shooting of 'turnkey' video for the song "Drip Drop" in Kyiv, where we used artificial rain system in the interior with the area of 400 square meters. Also, underwater and fast shooting was used for the clip filming as well as Phantom and RED camera.